Advertising up 13.4 percent in October
Advertising revenue in the Swiss media rose significantly in October compared with the previous year. However, the increase in advertising revenue in October is not comparable to that of recent months—due to incomplete data submissions from a television broadcaster.
Advertising sales in the Swiss media rose significantly in October. According to Wemf AG für Werbemedienforschung, advertising revenues amounted to CHF 397 million, an increase of 13.4 percent compared to the same month last year. The fact that this figure is higher than the figures for previous months is mainly due to the fact that a television station provided incomplete data for the months of July to September. The monthly survey is based on sales figures from print, TV, billboard, radio, cinema, teletext, online advertising and AdScreen. The following sectors increased their advertising investments compared to the same month last year:
Office/IT (+48.1 percent)
Cosmetics/personal care (+46.3 percent)Housing/home (+37.5 percent)Politics/economics/administration/industry (+31.4 percent)Consumer electronics/photography/optics/hearing (+26.5 percent)Services (+22.8 percent)Beverages (+19.3 percent)Transportation (+18.8 percent)Media (+18.4 percent)Watches/jewelry (+17.2 percent)Food (+16.0 percent)Finance/insurance (+15.7 percent) Tourism/leisure (+11.2 percent)By contrast, tobacco suppliers invested significantly less (-43.6 percent). In October 2006, the other sectors invested a maximum of 10% more or less than in the same month of the previous year.
The October dates are on
available for download.
Office/IT (+48.1 percent)
Cosmetics/personal care (+46.3 percent)Housing/home (+37.5 percent)Politics/economics/administration/industry (+31.4 percent)Consumer electronics/photography/optics/hearing (+26.5 percent)Services (+22.8 percent)Beverages (+19.3 percent)Transportation (+18.8 percent)Media (+18.4 percent)Watches/jewelry (+17.2 percent)Food (+16.0 percent)Finance/insurance (+15.7 percent) Tourism/leisure (+11.2 percent)By contrast, tobacco suppliers invested significantly less (-43.6 percent). In October 2006, the other sectors invested a maximum of 10% more or less than in the same month of the previous year.
The October dates are on
available for download.
