Swiss Brand Observer "Top Brand Award 2024": Migros receives three awards
YouGov Switzerland’s Swiss Brand Observer has recognized the brands that performed the best last year. Winners were selected in eight categories—Migros secured three top spots.
The Swiss Brand Observer analyzed over 200 brands from various sectors in 2024 and evaluated them based on surveys of the Swiss population. The top performers in eight categories are honored by YouGov Switzerland with the Top Brand Award 2024.
Migros achieved first place in the categories "Consideration" (77%), "Value for money" (39%) and "Corporate social responsibility" (77%). SBB took the lead in the categories "Ecological Sustainability" (36%) and "Brand Trust" (54%), while Twint was recognized for "Innovativeness" (46%) and "Positive Buzz" (10%). Lindt came top in the "Quality perception" category with 55%.
The eight categories analyzed cover key factors for brand success - from quality and value for money to social responsibility. The Swiss Brand Observer has been measuring 28 KPIs of relevant Swiss brands from eight sectors, including financial services, insurance, telecommunications, retail and FMCG, on a weekly basis since 2021.
The data basis for the Top Brand Award 2024 is based on continuous, representative online surveys by YouGov Switzerland with around 13,000 interviews per sector and brand. Detailed results are available after registration.
