Compresso creates crispy communication for Hotz
The Ernst Hotz Bakery and Pastry Shop is adopting a younger, edgier image in its communications. Compresso is responsible for, among other things, poster campaigns, social media, and PR initiatives.
Why do you go to the bakery? Because it's nearby, the sales staff are particularly friendly or it's the only place you can buy your favorite bread? Compresso believes that a bakery is like a love affair - it has to be right.
This guiding principle is the common thread running through the Hotz poster campaigns that have already been implemented - and those that will follow in the coming months - in a cheeky, surprising and tongue-in-cheek way. While the 2024 Christmas campaign focused on Hotz's confectionery specialties, the second campaign in January and February 2025 focused on the company's bread expertise. Whether tipsy truffles "full to the top", the "hot Heinz", which is only "still available" at Hotz, or "Ueli, the original", which is "one like no other" and presents itself as strong and crispy baked rye bread: There is plenty to smile about. The next few weeks will show how the love affair continues.
Experience communication online and offline
Social media as a communication channel not only requires exciting content and meaningful images, but also ongoing channel management. Compresso has been responsible for Hotz's Instagram and Facebook channels since the 2024 Advent season and realized a Christmas content shoot as a first step.
The team from the Zurich-based agency is currently shaping the social media presence with appropriate posts and regularly updates the channels. Compresso is also responsible for community management. The measures also include an atmospheric press event on the theme of "Easter", which is intended to bring Hotz to life - sweet, chocolatey and with a pinch of tradition.
Responsible at Compresso: Suzanne Nievergelt (overall responsibility, consulting & PR), Daniela Rizzuto (project management & social media), Sean Dünki (creation).
