New website: Coop Pronto presents itself digitally fresh and functional
Kreisvier Communications AG relaunches the websites of Coop Pronto AG in collaboration with the digital agency YOO AG.
After about a year of intensive planning, design, and implementation, the new Coop Pronto AG Website with a fresh look and optimized functionality. While kreisvier developed the overall concept and user-friendly design, YOO handled the technical implementation of the relaunch.
The relaunch coincides with the renaming of Coop Mineraloel AG to Coop Pronto AG and combines a distinctive design with new services to create a cohesive brand identity that reflects the brand’s mission: «For speed and freshness.» With its powerful technical foundation, the platform offers an enhanced digital experience.
In addition to its design—which features bold colors and a user-friendly layout—the site also includes innovative features for the stores, such as an interactive map that shows whether each of the 324 stores is currently open and for how long. Business customers can also quickly find all the important information about the company, job openings, and franchise opportunities at Coop Pronto.
With 324 locations in Switzerland and the Principality of Liechtenstein, Coop Pronto is one of the leading convenience retailers and is known for fast, hassle-free shopping. In September 2023, kreisvier won the pitch to relaunch the two websites of Coop Pronto AG and subsequently implemented the project in collaboration with yoo.digital.
Person in charge at Coop Pronto AG: Andreas Parpart (Head of Marketing & Procurement, Overall Responsibility), Thomas Schneider (IT Project Manager), Sandra Jann (Head of Marketing / Digital Services), Michael Mohler (Head of Digital Services / CRM), Lisa Meier (Digital Marketing Manager), Tim Sommer (Communications Manager)
Contact at kreisvier communications AG: Lisa Apolloni (Group Account Director), Ines Petrovic (Digital Account Director), Natasha La Marca (Chief Creative Officer), Nissrin Asri (Interaction Media Designer), Andula Swendrowski (Senior Service Design & Innovation Consultant)
Person in charge at YOO AG: Nicole Nickel (Project Manager), Frank Nock (Product Owner), Yanick Recher (Lead Software Engineer), Mario Nano (Software Engineer), Daniel Kohler (Software Engineer), Yann Kost (Software Engineer)
