Nau Media launches new business unit for digital advertising solutions
Nau Media launched «Nau Advertising» in February. The new business unit is responsible for the exclusive marketing of all of Nau Media’s digital platforms and products. These include Nau.ch, Nau Zürich, Nau Bern, Nau Basel, Nau Luzern, Nau Ost, Nau Aargau, Travelnews—as well as all Nau magazines.
The focus of "Nau Advertising" is on large-format advertising and customized content solutions. The unit also plans to continue developing and distributing innovative digital advertising products. The aim is to provide advertisers with maximum efficiency and an optimal return on media spend.
Nau Advertising" is headed by Dragan Dojcinovic, Managing Director of Nau Media. He is joined on the management board by Nicola Molinara, Strategic Partnerships Director, and Advertising Director Tiziano Obrecht. A team of twelve sales professionals is deployed throughout Switzerland to provide individual and personal support to advertising customers. The internal Commercial Content department is co-managed by Lea Steuri and Stéphanie Hofer. Jelena Popovic is responsible for "Ad Operations".
