AWS AGM: New vice president and clear agenda for the industry
The Swiss Outdoor Advertising Association (AWS) is setting the course for 2025. With Tom Gibbings as its new vice president, a stronger focus on category marketing, and a clear stance against advertising bans, the industry remains firmly on a growth trajectory.
At the General Assembly of the AWS on January 28, 2025 in Zurich, key decisions were made for the future of out-of-home advertising. Tom Gibbings (Goldbach Neo OOH) will take over as Vice President, while Christoph Marty (Goldbach Group) will step down from the Board but remain available in an advisory capacity. The re-election of the Executive Committee around Markus Ehrle (APG|SGA) confirms the course taken.
In 2025, the industry is focusing on resistance to unnecessary advertising bans, the expansion of independent media research and sustainability initiatives. Generic marketing will also be strengthened: the industry event "WOOHW!" will take place for the third time on September 4, 2025 and will include a specialist conference and the presentation of the "Swiss Out of Home Awards". The AWS will also continue to be involved in the trade magazine "OOH!".
The market is proving robust: according to Media Focus, Out of Home Media grew moderately in 2024, despite the difficult environment. The high reach, acceptance and carbon footprint make outdoor advertising a sought-after solution for advertisers. The trend towards sustainability continues - both in terms of materials and the energy supply for (D)OOH spaces.
