Four books that might interest you
In collaboration with GetAbstract, we’re highlighting four books in the fields of marketing and communication. This time: «The Commercial Content Revolution,» «Joy at Work Instead of Frustration,» «Becoming a Changemaker,» and «Transactional Coaching.».
The Commercial Content Revolution (Will Not Be Televised)
How gaming, virtual reality and artificial intelligence are now changing advertising.
- Authors: Norbert Henning and Florian Sievers
- Publisher: Vahlen
- Publication year: 2024
- Pages: 178
- ISBN: 9783800675029
Advertising is changing: artificial intelligence, virtual reality and gaming are rewriting the rules - and creating new opportunities. In their book, Norbert Henning and Florian Sievers show how brands can reach their target groups in fragmented, digital worlds, score points with co-creation and appear authentic in virtual spaces. A must-read for anyone who wants to know how to inspire their customers with innovation and interaction. Because only one thing seems certain in the advertising industry at the moment: if you carry on as before, you will be yesterday's news tomorrow.
A desire to work instead of frustration
Together for more appreciation, solidarity and productivity.
- Author: Jonas Höhn
- Publisher: GABAL
- Publication year: 2024
- Pages: 230
- ISBN: 9783967391848
Work is half the battle - I live in the other half! This seems to be the motto of many employees who look forward to Friday evening on Monday morning and long for their barely earned retirement in their mid-thirties. But how does this fit in with the rampant shortage of skilled workers? Not at all, says author Jonas Höhn and calls for a radical reversal: work should not make you ill; it should even be fun. With helpful tips for everyone involved, he makes it clear that no one should shirk their responsibilities. An inspiration to enjoy work more.
Becoming a Changemaker
An action-oriented guide for positive change at every level.
- Author: Alex Budak
- Publisher: Vahlen
- Publication year: 2024
- Pages: 284
- ISBN: 9783800673896
It is difficult to be successful in times of rapid change. Social entrepreneur Alex Budak reveals how you can still succeed: become a "changemaker". These people are optimistic about the future and empower themselves to drive change. The author is convinced that anyone and everyone can become a changemaker. All it takes is the will to develop the necessary skills and strengths and the courage to act. A book for anyone who no longer wants to wait for permission to change something, but would rather bring about change themselves.
Transactional coaching
A handbook for practice.
- Author: Werner Katzengruber
- Publisher: Wiley-VCH
- Publication year: 2024
- Pages: 400
- ISBN: 9783527511655
Coaching is rarely one-dimensional. It often involves a complex interplay of feelings, relationships and circumstances. Transactional coaching takes this complexity into account. In this book, the author provides an insight into his extensive coaching experience. He explains the goals, principles and methods of transactional coaching in a differentiated and detailed manner. The numerous examples in the form of transcribed sessions show how professional coaches can apply this approach in practice. Thanks to its clear structure, the handbook is also ideal as a reference work.
