Excom Media now markets the DOOH screens at the Würenlos highway service station
Excom Media will handle the marketing of the DOOH screens at the Würenlos highway rest stop, one of the busiest rest stops in Switzerland.
The service station, also known colloquially as the "food bar", has 18 stores, four restaurants and 40 fast-charging stations for electric vehicles. The marketing offer includes a total of four ultra-large LED walls (210 inches) at the entrance - two each in the direction of Zurich and Bern - as well as eight strategically placed 55-inch screens in the interior. This advertising infrastructure is said to generate around 1.3 million gross contacts per week.
Excom Media also emphasizes the convincing cost-effectiveness of the advertising space. An attractive thousand-contact price (CPM) enables cost-efficient campaigns with a wide reach and lasting success. The marketing company describes the location as particularly exciting for the advertising market.
The twelve screens can be booked programmatically directly via Excom Media or the most common DSPs.
