Renzo Blumenthal is a HEKS campaign ambassador

Under the motto "Renzo helps Vladimir", the Swiss Protestant Churches' relief organization HEKS is campaigning together with ex-Mister Switzerland Renzo Blumenthal for support for farmers in the Third World and Eastern Europe. Renzo Blumenthal is an ambassador for the HEKS campaign "Farmers help farmers". Vladimir is a Moldovan farmer whom Renzo met during a trip with HEKS in the summer of 2006. The nationwide poster campaign starts on December 4 and will run for several weeks. The aim of the campaign is to raise awareness among the Swiss population of the importance of knowledge and education for development.