Culinary treasures: Graubünden Viva and yes make enjoyment visible

Graubünden's treasure chest is opened digitally: With the "Culinary Treasures" project, graubündenVIVA is preserving the region's unique culinary diversity and making it accessible to a wide audience. yes Creative Digital Marketing is creatively implementing this project.

A tribute to Graubünden's culinary identity

Whether Golden Delicious, which conquered Europe from Malans, or classics such as Puschlaver Ringbrot and Maluns - the culinary treasure chest of graubündenVIVA documents regional specialties and tells their stories. The aim of the project is to preserve the traditions and products of Graubünden and strengthen its cultural identity.

The Chur-based agency yes Creative Digital Marketing is responsible for the digital and creative implementation. In addition to PR reports and social media content, yes is responsible for the staging and photography of the regional treasures. This creates visual worlds that combine tradition and enjoyment.

Insight into the culinary diversity

In addition to well-known specialties such as Salsiz and Bündner Röteli, there is also room for almost forgotten delicacies. The collection is constantly expanded over the course of the year and thus remains a living source of culinary inspiration.

Person in charge at yes: Project management, concept, text - Mena Dressler, art direction, design - Dominik Kurmann