Primcom takes over media relations for "The 101 best hotels"

The agency has added another name to its portfolio in the hospitality segment: as of January 2025, Primcom will be supporting the team behind the "101 Best Hotels" ranking with communications for the first "101 Soirée" on March 30, 2025 in Switzerland. The "101 best hotels" in Switzerland and the "101 best hotels" in the DACH region and South Tyrol will be selected - in parallel with the publication of the the ranking in book form.

David Rath and his father Carsten K. Rath, former hotelier and consultant, are behind the renowned ranking and associated guide, which is well established in Germany. The 58-year-old Swiss national is one of the best-known names in the European hospitality industry. "With 'The 101 best hotels in Germany', David and Carsten Rath have created a watertight ranking - the '101 best hotels' will also become the travel bible of the hotel industry in Switzerland," Markus Granelli, General Manager of The Dolder Grand, is convinced.

"We are delighted to be able to support the '101 Best Hotels' with their market entry in Switzerland and thus bring the numerous outstanding hotels and personalities of the Swiss hotel industry even more into the media spotlight," says Sophie Grüber, who is in charge of the mandate at PrimCom. "All the more so as we are ideally positioned with our branches in Germany and Austria to provide media support for the '101 best hotels' throughout the DACH region in the future and contribute to their continued successful development," adds Vanessa Bay, owner and Managing Director of PrimCom in Switzerland.