Advertising with more value

Generic advertising Publicis advertises advertising for Publisuisse: being number 1 is an obligation. That's why a new Publicis campaign for Publisuisse says "Publisuisse makes more of it." The major player in the marketing of electronic media offers its customers "the best advice, the best service quality and the best contacts". Together with the programs of Swiss television, Publisuisse reaches significantly more consumers than the other market players. In addition, TV advertising with Publisuisse achieves the highest recall value and enjoys the greatest viewer acceptance. In other words: Publisuisse gets more out of its customers' advertising francs. In order to communicate Publisuisse's services, the advertising agency Publicis has developed a communication platform. It is based on the new claim "Publisuisse - makes more out of it". A new layout and independent imagery ensure that the product solutions can also be presented visually in the best possible way. The implementations on the topics of brand value, environment, attention and target group expansion can be seen in the trade press.  
And new from 2007: Publisuisse and the two other Swiss TV marketers IP and Cinecom have agreed to reduce the previous three TV booking periods to two from next year. This will simplify planning. TV campaigns can now be booked as early as the end of April for the entire second half of the year.
Markus Hollenstein, Head of Marketing at Publisuisse,

WW: With the new positioning and the associated advertising campaign, Publisuisse wants to dramatize customer benefits. Markus Hollenstein: A range of tools developed in-house - Publiplan, Mediaoptimizer, Digispot - that have been in use for years and are constantly being developed further set the market standard and ensure that campaigns are handled perfectly at all times.WW: How does Publisuisse distinguish itself from other providers? The higher advertising impact of our advertising contacts, proven by our studies, both inter- and intra-media, offer our customers clear added value with the contacts they buy from us.WW: What's new in the range of products? Hollenstein: In recent years, the Publisuisse product range has been continuously expanded both in classic TV advertising - for example Mono-Block, Power Break, publiQuiz - as well as with sponsorship on radio and TV, offers with Teletext, screens Espace TSR. This also enables us to offer individual solutions for each client that achieve greater impact, not only for the very large cross-media offers such as the Football World Cup or the Olympic Games. Andreas Panzeri