H&M airs the whole story in TV spot

The TV advertising for the current H&M lingerie campaign has started. The Swedish fashion chain had been announcing "The whole story on TV" on posters and newspaper supplements for several days. As in the print ads, the French actress Emanuelle Béart appears on screen in underwear: the actress with the full lips and prominent cheekbones - who still cuts a great figure in underwear at the age of 42 - moves around the stylish apartment and lies down on the bed at the end of the 45-second commercial. But it's not a man who joins her - it's a cat. The commercial is accompanied by music by none other than former model Carla Bruni. The commercial can also be seen as a 10-second spot and is currently running on all high-reach channels.