Goldbach Austria with 100 locations in its own DOOH network
With the recently signed partnership with Burger King, Goldbach's own network now comprises exactly 101 locations with a total of 130 screens.
Goldbach Austria is celebrating a milestone in digital out of home (DOOH) marketing. With the recently concluded Burger King partnership, Goldbach's own network now comprises exactly 101 locations with a total of 130 screens. According to the company, these own locations generate a total reach of approx. 15 million gross contacts within two weeks and represent a significant share of the entire Goldbach Austria DOOH network, which comprises a total of 35 partners and has a reach of 332 million gross contacts and a net reach of 64.4% (14-69 years) in two weeks.
Now also in Innsbruck
The latest additions to the Goldbach Screens network are three highly frequented Burger King stores: the 99th location at Ungargasse 66 in Vienna, the 100th location at Favoritenstrasse 109 in Vienna and the 101st location in Innsbruck. The partnership with Burger King is geared towards the long term in order to maintain a presence in highly frequented and convenient locations. With the location in Innsbruck, Goldbach Austria now has its first marketing space in the Tyrolean capital.
Goldbach Austria has been active in the outdoor advertising sector since 2011 and currently markets more than 9,200 screens at more than 1,300 locations of over 35 portfolio partners throughout Austria. Following a comprehensive market analysis, the company decided to invest in its own screens over two years ago. All Goldbach screens can be booked programmatically from the outset and are integrated into the existing channels of the DOOH network.
