Goldbach launches commercial content department
With its new «Goldbach Commercial Content» division for cross-media advertising concepts, Goldbach is creating a unit dedicated to innovative and holistic communication solutions.
The new "Goldbach Commercial Content" department acts as an interdisciplinary interface and exploits the potential that lies in combining different media channels, Goldbach writes in a press release. This will result in "cross-media, tailor-made content concepts" for Goldbach customers. These are tailored precisely to the optimal channels by the commercial content team and played out via the corresponding media - digital, print, audio or other formats. The aim is to "tell unique stories that reach the customer's target groups emotionally", Goldbach continues.
Creative concepts for the entire media range
The new department will be managed as part of Swiss Radioworld, which will create synergies with CH Media. "With our newly formed team, we can transform ideas into cross-media concepts, recently also with radio, and offer our customers the complete Goldbach media range from a single source. Especially when it comes to products with a high need for explanation, we can create a great storyline together with CH Media and place the products in the best possible way for the target group," explains Ralf Brachat, Managing Director Swiss Radioworld. In addition to the CH Media stations, other radio stations or media marketed by Swiss Radioworld or Goldbach are also used.
