Deliveries on Tuesday turns Sihlcity into a Christmas world
As part of Sihlcity’s annual campaign, the agency Deliveries on Tuesday (DOT) transformed the shopping center into a Christmas wonderland. Under the slogan «More City. More Xmas.,» a modern winter wonderland was created with the help of AI and CGI.
The annual campaign, which uses CGI to transform Sihlcity into various themed worlds, is being continued to coincide with the Christmas season. For the winter campaign, DOT created a winter paradise with glowing holographic crystals and an atmospheric winter garden. The modern interpretation of the Christmas scenario was implemented on site both inside and out.
The visual design includes atmospheric light animations that also put visitors in a festive mood in the atrium. A visual campaign also extends the on-site experience digitally. The visuals are played out via DOOH, screens on site and digital channels to achieve maximum reach.
More City. More Santas.
In the run-up to Christmas, Santa Clauses on Harley-Davidsons made a stop at Sihlcity. To put the spotlight on this event, DOT used AI to develop a motif of a Santa Claus on a Harley and staged it with animated elements on social media and digital advertising media.
More city. More gifts.
For shopping fans, there was the "Winning Diamonds" competition, which was seamlessly integrated into the visual concept of the main campaign. DOT developed diamond visuals that were used both as still and moving images and rounded off the Christmas experience in Sihlcity.
Responsible at Sihlcity: Mara Bonorand (Head of Marketing), Corine Gubler (Marketing Project Manager), Samira Schaub (Marketing Project Manager) Responsible at Deliveries on Tuesday: Maria Brandi (Creative Direction / Strategy), Marcel Renggli (Creative Direction / Visuals) Studio Ditroit: Salvatore Giunta (Creative Director, Studio Ditroit), Irene Costantini (Producer, Studio Ditroit), Claudio Gasparollo Studio Numo: Simone Nucci (Motion Design).
