Don't leave me!

Tabak Sulzer, Sutter say goodbye to the losers at the movies after the new Parisienne design is chosen. The pack designs that didn't win are shot to the moon, flushed down the gutter, or simply run under the wheels. Parisienne bids them farewell in short commercials. And to a nostalgic French chanson. Anyone mourning the packs that didn't win can order a cover of their favorite design via www.parisienne.ch. In addition to the three losing spots and the winning spot, there are posters, advertisements and a farewell DM toolkit for each.