Wecatch creates branding for the "KFM" product line
The Zurich-based agency Wecatch created the branding for the new «KFM» (Kentucky Fried Mushroom) product line at Dar restaurant.
KFM is the plant-based alternative to Kentucky Fried Chicken and is made from mushrooms. At the center of the "KFM" branding is an illustrated "mushroom" icon, which plays a key role in the branding and acts as a dynamic key visual. The design was adapted to a wide range of applications, not least the packaging design, an important brand component.
The visual identity for "KFM" is intended to impress with its strong and memorable design language - as well as with the associated slogan "MMMMMMMushroom".
Responsible at KFM: Zizi Hattab, Marc Barrafon. Responsible at Wecatch Creative Agency: Delia Guerriero (Design Direction), Lucia Trucchi (Design), Kevin Casado (Consulting).
