Mainland and Liebenau are looking for nurses with heart
The St. Gallen-based agency Festland has created a regional cross-media campaign for Liebenau. The campaign aims to raise awareness of the brand—which is still relatively new in this country—and make it appealing to applicants in the competition for nursing professionals.
The campaign's subjects provide an insight into everyday working life, which is characterized by the interaction between carers and residents. The campaign can be seen on posters, in social media and on regional public transport. The landing page has also been redesigned foundation-liebenau.ch/workwhich presents jobs and benefits and leads directly to the online application. The photo and video production was carried out together with Nektar.tv from St.Gallen.
In order to stand out in the competitive market for nursing staff, the foundation will be offering employees even more vacations, flex per diems for short-term assignments and shorter daily working hours from 2025. The campaign aims to raise awareness of these benefits and the Liebenau brand in Eastern Switzerland.
The heart of the brand strategy
Love for the team is at the forefront of the core messages in the brand flow strategy that Festland has developed with Liebenau Switzerland. The employer campaign is also the first and most important area of application of the strategy. The focus of Liebenau's messages is on combining the power of the heart with the power of the future.
