Bühler & Bühler creates a new look for Goldau Nature and Animal Park
Bühler & Bühler has been working for the Goldau Nature and Wildlife Park for just over a year. During this time, the Zurich-based agency has launched a campaign, revamped the corporate design of the nearly century-old institution, and implemented numerous marketing and fundraising initiatives.
The collaboration began in January 2024 with a campaign to mark the opening of the new visitor center. This also marked the start of the zoo's new era. A few months ago, preparations began for the 100th anniversary in 2025.
Bühler & Bühler has given the nature and animal park a fresh coat of paint. "The corporate design is authentic, true to nature and unmistakably style-defining. It translates elements of nature and the animal world into a modern visual language that is emblematic of the new zoo," explains Vasco Bickel, Senior Digital Art Director and member of the Bühler & Bühler management team. "With striking, bright colors, a new typeface and a graphic element as a reference to the iconic new entrance building. It picks up on the angles of the architecture."
Based on the new CD, the agency has implemented several communication measures in recent months: a sponsorship brochure, several fundraising projects - such as a POS campaign for animal sponsorships - and two donation mailings. The focus is currently on revising the member magazine and the newsletter.
