Mister Switzerland 2007 with new partners
New sponsorship partners, a special supplement in *Schweizer Illustrierte*, and a redesign of the website: The Mister Switzerland pageant is transforming from a once-ridiculed sideshow into a top-tier event.
New sponsoring partners, a special supplement in Schweizer Illustrierte and a redesign of the homepage: The Mister Switzerland election is evolving from a once ridiculed sideshow into a top event. As the Mister Switzerland organization reports, marketer Marquart Event Promotion has been able to attract new sponsors. With Ochsner Shoes, PKZ Herrenmode and Asics, three well-known companies are now involved in the election of the most beautiful Swiss. Previous partners have been Davidoff, Power-Plate, Rhomberg Schmuck and Schwarkopf. Negotiations with other potential sponsors are about to be concluded.
The increased public interest is also reflected in the print sector: for the first time, a Mister Switzerland magazine is to be published in April 2007 as a special supplement to Schweizer Illustrierte (SI). According to Urs Heller, Publishing Director of SI, the Mister contest now interests the millions of readers of the magazine just as much as the Miss contest. A special supplement like the one published for the Miss Switzerland contest is therefore being planned. The organization's online presence has already been revised. With new features and a new design, the site now welcomes interested parties with lots of pictures and information about applying as a candidate. Attention beautiful men: you can still apply until December 31 of this year.
The election will take place on April 14 at the Arena in Geneva and will be broadcast live on SF, TSR and TSI.
The increased public interest is also reflected in the print sector: for the first time, a Mister Switzerland magazine is to be published in April 2007 as a special supplement to Schweizer Illustrierte (SI). According to Urs Heller, Publishing Director of SI, the Mister contest now interests the millions of readers of the magazine just as much as the Miss contest. A special supplement like the one published for the Miss Switzerland contest is therefore being planned. The organization's online presence has already been revised. With new features and a new design, the site now welcomes interested parties with lots of pictures and information about applying as a candidate. Attention beautiful men: you can still apply until December 31 of this year.
The election will take place on April 14 at the Arena in Geneva and will be broadcast live on SF, TSR and TSI.
