Christmas donations rethought: World Vision relies on AI and compassion

With its current campaign, World Vision Switzerland and Liechtenstein is relying on an idea that is as simple as it is revolutionary: QR codes that blend harmoniously into the campaign image and directly open the way to donations. The Brinkertlück agency used artificial intelligence to reduce this barrier between donors and the campaign to a minimum.

"Our campaign makes donating easier than ever before," explains Dennis Lück, Managing Director of brinkertlück. The aim is to translate the tradition of the Christmas season - compassion and charity - into a modern digital donation experience.

The campaign will be presented in December at highly frequented locations such as Zurich train stations, in VBZ streetcars and with a mega poster on the Hardbrücke. In addition, AI-generated images combine the emotional message with respect for the privacy of the people affected. With a simple scan, donors can support disadvantaged children worldwide - quickly, directly and sustainably.

Client: World Vision Switzerland and Liechtenstein; Agency: Brinkertlück Switzerland GmbH