Futurecom spices up Wyeth Switzerland's website

The Zurich agency Futurecom has redesigned the existing website for the Swiss branch of the pharmaceutical company Wyeth Pharmaceuticals. The result is a website that provides comprehensive information for both doctors and patients. The redesign is intended to strengthen the company's communicative presence in Switzerland, as detailed in a press release. The new website contains in-depth background articles on therapeutic areas, detailed product descriptions and information on Wyeth's research activities. Although the clear and concise design is based on the international appearance of the parent company, it has found its own unique visual language adapted to the Swiss market. For the homepage, Futurecom created a dynamic header with newly formulated guiding principles for positioning the company.