Only an advertisement can do that: Conclusion of the 2006 campaign

The Swiss Press Association awarded a very special prize for the first time at the Epiphany Conference. The two young creatives Stefania Tuskanovic and Sabrina Böni from GFS Communications St.Gallen received the winner's trophy for their entry in the public vote. They came out on top against 38 teams. The ad they created features a cat lurking in front of an ad for a golf club and the statement "Only an ad can captivate for hours." 
 
The audience liked this ad best. It had previously caught the eye of the jury. The panel was made up of ADC members Andreas Prokesch (jury president), Frank Bodin (Euro RSCG), Daniel Comte (Advico Young & Rubicam), Markus Gut (Publicis), Alexander Jaggy (Jung/von Matt Limmat), Daniel Matter (Matter & Gretener), Markus Ruf (Ruf Lanz) and Hanspeter Schweizer (Wirz). 
 
The jury honored Nick Hodel's contribution with first place. When television was looking for a successor after the resignation of Peter Schellenberg, it placed an advertisement - naturally. Hodel turned this into his contribution and also got to the heart of the idea with a pithy statement ("Even the competition says the really important things in an advertisement"). The jury selected 12 ideas from the 78 entries submitted and recommended them for implementation. Unlike in the past, it was not advertising agencies that were invited, but young creatives up to the age of 1978 who took part in a competition. 
 
Providing excellent advertising for the medium of advertising and promoting young creative talent at the same time. That is the idea behind "Only an advertisement can do that". It was supported by the advertising trade associations bsw swiss leading agencies, Schweizer Werbung SW and Allianz Schweizer Werbeagenturen ASW as well as Werbewoche and Publimedia.