Valencia: Subject realized for Eve

For some time now, Eve by Cardinal has not only been available in clubs and bars, but also in bottles for home consumption. The newly launched can packaging is aimed at a slightly younger target audience than before, as detailed in a press release. "We want to appeal to women between 20 and 25. We see a great need for convenience and ready-to-drink solutions in this very mobile target group," says Jérôme Rueff, Brand Manager EVE at Cardinal. The visual developed by Valencia can be used flexibly and shows two women in a relaxed consumption situation in the open air.
Responsible at Cardinal (Feldschlösschen Getränke AG): Philip Schlyja (Marketing Manager and Head of Innovation), Jérôme Rueff (Brand Manager Eve by Cardinal). Responsible at Valencia Communication: Michael Gerber (CD), Simone Perez-Fluri (Senior AD), Ismail Tülek (AD), Kathrin Roelfs (graphics), Sebastian Refardt (text), Serdal Aktas, Beate Ertl, Sylvia Schenk (polygraphy), Frédérique Mathys, Séverine Küpfer, Lilian Würth (consulting).