Graubünden restaged: An image film with world-class appeal
With its new promotional video, the canton of Graubünden is positioning itself as an attractive place to live and work—on par with major metropolitan areas. The video portrays the mountainous canton as a modern, diverse, and innovative region of international standing.
London, Paris, Milan - and Graubünden? The new image film of the canton of Graubünden breaks with clichés and shows that the canton has more to offer than just breathtaking nature. As an internationally networked location for research, universities and innovative companies, Graubünden is a surprising alternative to the major world cities. The film relies on a humorous setting: the rich diversity of Graubünden is rediscovered through the eyes of the locals themselves in a parlor game called Taboo - a subtle nod to the fact that even the people of Graubünden sometimes forget how much world class their homeland has to offer.
Responsible at the Graubünden registry office: Sonja Putzi (Communications Service); Responsible at the film tannery: Pamela Polanco (Producer), Pierina Ryffel (Line Producer), Balz Chen (Concept, Script), Roman Hodel (Director), Silvio Gerber (DOP), Gianni Forteleoni (Edit); responsible at Tonverein: Kurt Human (Sound); Responsible at Our Colors: Davide Greco (Color Grading).
