Hirschen Group becomes a new GWA member
Through this membership, the agency group hopes to send a message of solidarity to the industry, said Henrik Bunzendahl, Group Director of Business Strategy.
The GWA, the association of leading communications agencies in Germany, has a new member: the Hirschen Group. The Hirschen Group is one of the largest owner-managed agency groups in Germany. It started out as a small creative forge and now employs over 800 employees and specialists from all areas of communication at ten locations in Germany.
Henrik Bunzendahl, Group Director Business Strategy at the Hirschen Group, calls the decision to become a GWA member a "step in the right direction". "Especially in these extraordinary and challenging times, it is important for us to set an example of solidarity for our industry. We need to come together as a community in order to speak with a strong and united voice on the market and in public. We look forward to an open exchange on pressing industry issues - such as the current pitch and price dumping madness - and want to initiate changes together and actively work on their implementation."
Agency brands such as Zum goldenen Hirschen, Ressourcenmangel, Freunde des Hauses, Health Angels and 365 Sherpas are united under the umbrella of the Hirschen Group. Ressourcenmangel and Freunde des Hauses have been members of the GWA for some time.
