"Stop Aids" by Euro RSCG becomes Campaign of the Year

Ranking The readers of Werbewoche and TV-Star have chosen the campaigns of the year.winnerWith naked facts, Euro RSCG fought and fought its way to victory. The "Campaign of the Year" uses stylish eye-catchers to highlight how important self-protection can be in life. The Federal Office of Public Health, which commissioned the campaign, invests around nine million francs a year in AIDS prevention, around a third of which goes towards the campaign. Compared to the cost of lifelong treatment after infection - an average of CHF 200,000 - this is an effective investment. The team led by Frank Bodin and CD Petra Bottignole are no longer just focusing their educational work on "Stop Aids" as a preventative measure, but have also launched the slogan "Love Life". The strategic reorientation is intended to communicate the benefits of personal prevention instead of a "prevention message". Euro RSCG's previous "Love Life" campaign already won third place in last year's Crossmedia Award.
Second placeA more light-hearted topic won the number 2 cross-media place awarded by a professional jury last year and has now also been confirmed by the public in this rank for the "Campaign of the Year". "Beck & Bondi" from Contexta has become the ubiquitous advertising medium for Swisscom Fixnet and is clearly fun for its target audience.
Third placeFunny things also appealed in third place. To promote its wide range of products, Publicis launched an impressive cross-media survey campaign for Migros with lots of original subjects based around the theme "My favorite product is...".
Andreas Panzeri