Content and form accompany cheeky friends to Migros

Karl carrot, Alfred apple or Bettie pear. These are just some of the names of the cheeky friends, which are an organic children's snack made from fruit and vegetables from Hero. This snack is now also available in Migros. And a cheeky launch campaign and a tasty media plan were created for it.

The fruity figureheads of Freche Freunde were placed at the center of the campaign. Three subjects show just how cool fruit and vegetables can be. Whether it's with a swinging butt bomb in the swimming pool or a crazy trick on a skateboard. "Switzerland's cheekiest snack" is ready to conquer the Migros shelves with lots of charm and fun for the little ones.

iundf Media was responsible for the digital planning to ensure optimal distribution of the cheeky campaign. The media mix was broadly diversified to ensure that the little connoisseurs and the big decision-makers were also aware of the launch of Cheeky Friends at Migros. For example, the campaign was placed on Facebook, Instagram, TikTok, YouTube, Google and CTV. The subjects also appeared in print in Migros Magazin and Grosseltern Magazin.

Responsible at iundf agency group: Dominik Stibal (CEO), Karin Estermann (Executive Creative Director), Jil Tölderer (Interactive Media Designer), Dario Brazerol (Junior Copywriter), Corina Diaz (Apprentice Graphic Designer), Fabiana Paschini (Project Manager), Celina Harisberger (Project Manager), Andreas Bartneck (Head of Media), Michal Tylicki (Senior Digital Marketing Specialist), Michèle Weber (Media Publishing)

The iundf Group unites the four agencies Inhalt und Form, iundf Marketing Technology, iundf Media and iundf Dewave under one roof.