Publicis has all the cups in the cupboard for Migros
"What's this?", many Migros customers will have asked themselves in amazement when a visibly dirty cup was pressed into their hands by spotlessly clean hostesses in front of the supermarket checkout shortly before Christmas. But they didn't know that it was an advertising idea from Publicis for Migros' Manella washing-up liquid.
"What's this?", many Migros customers will have asked themselves in amazement when a visibly dirty cup was pressed into their hands by spotlessly clean hostesses in front of the supermarket checkout shortly before Christmas. But they didn't know that it was an advertising idea from Publicis for Migros' Manella washing-up liquid.
Those who actually tried to rinse the dirt off the drinking vessel at home were in for another surprise. As soon as the cup came into contact with warm water or a hot liquid, the dirt literally disappeared as if by magic. Instead, the astonished dishwasher flashed the bright green packshot of the well-known Migros washing-up liquid Manella.
Those who actually tried to rinse the dirt off the drinking vessel at home were in for another surprise. As soon as the cup came into contact with warm water or a hot liquid, the dirt literally disappeared as if by magic. Instead, the astonished dishwasher flashed the bright green packshot of the well-known Migros washing-up liquid Manella.
