Radio 88.6 rocks with Goldbach Austria
To launch its new logo, Radio 88.6 is relying on the DOOH power of Goldbach Austria. The Iconic Screen Wien Süd, a 140 m² advertising space, showcases the «Bock auf Rock» campaign so it’s visible from afar and reinforces the station’s new branding.
Radio 88.6 makes a strong appearance for the launch of its new logo and the "Bock auf Rock" campaign: The Iconic Screen by Goldbach Austria at the Brunner Verteilerkreis ensures that the slogan radiates far beyond the city limits of Vienna. The eye-catching placement on the huge 140 m² digital advertising space - strategically ideally positioned on the roof of a fitness center - ensures maximum attention and reach.
Radio 88.6 relied entirely on digital out-of-home solutions for the campaign. "A flashy appearance and an unconventional approach - a direct hit for us!" explains Ralph Meier-Tanos, Managing Director of Radio 88.6. Goldbach Austria was deliberately chosen to ensure broad visibility. "The iconic screen conveys our brand powerfully and reaches listeners in Vienna's highly frequented areas," emphasizes Günther Zögernitz, Managing Director of RadioCom.
Goldbach Austria is also convinced of the DOOH's success: "The location offers an ideal platform to impressively stage brand messages," says Marcus Zinn, Sales Director DOOH at Goldbach Austria. The "Bock auf Rock" campaign reaches both existing fans and new target groups.
Goldbach Austria GmbH, a subsidiary of the Swiss Goldbach Group AG, markets media from TV, online, mobile and digital out-of-home and relies on smart multi-screen strategies to efficiently address target groups. With a wide reach and high-quality environments, it brings brand messages precisely to the target group.
