Jom Group founds Tiktok specialty agency
With Catchy & Co, the JOM agency will now specialize in 9:16 campaign concepts and content tailored for platforms such as TikTok. JOM Managing Director Volker Neumann is also on board.
In order to meet the increasing demands of the dynamic media environment, the JOM Group, an agency for hybrid marketing communication, has founded the vertical video agency Catchy & Co, based in Frankfurt am Main. Under the motto "We show brands how to Tiktok", the new agency provides a range of services from creation to production and distribution that is tailored to the needs of advertisers with mobile moving images in 9:16 format.
With more than 27 million monthly active users in Germany and an average usage time of 90 minutes per day, Tiktok has developed into one of the most relevant channels for digital advertising. As a content-driven platform that focuses on authentic and relatable content that quickly picks up on trends and speaks the language of the GenZ, Tiktok does not follow the laws of other advertising channels. Typical advertising is quickly wiped away there.
Tiktok as a separate marketing discipline
"For us, Tiktok is no longer a trend, but an efficient marketing discipline that is still not considered enough in many media mixes. It was therefore the next logical step for us to found a new agency under the umbrella of the JOM Group, because the young and dynamic 9:16 video sector needs its own corporate culture and brand positioning," says Sai-Man Tsui, Managing Director at the JOM Group.
Volker Neumann and Sai-Man Tsui, both Managing Directors at the JOM Group, are taking over the management of the new company. The management team also includes social media and GenZ specialist Maira Hildenbrand as Director Strategy and Daniel Kurth as Creative Director.
