Orange wins FASPO Award
Orange Communications won the International Sponsoring Award in the Media Sponsorship category for its «Orange Cinema» project.
Orange Communications has won the International Sponsoring Award (FASPO Award) in the Media Sponsoring category with its "Orange Cinema" project. In the same category, the Swiss insurance company Die Mobiliar and the supporting agency, Kultur Engagement Hans and Marlene Tschanz, also received an award for their project "My name is Eugen".
"Orange's sustained commitment and the successful, professional implementation of its sponsorship were convincing, as were the resulting performance values in terms of brand awareness and image as well as customer acquisition and loyalty. Mobiliar impressed not only with the successful integration of the brand into the film project and its use in the context of market communication, but also with the wonderful self-irony expressed by this insurance company's sponsorship of a 'rascal film'," said jury member Christine Angenendt.
Last year's outstanding sponsoring projects were honored with the 14th International Sponsoring Award on January 16, 2007 by the FASPO sponsoring association in Hamburg. A jury of experts from business and science evaluated sponsoring concepts from Germany, Austria and Switzerland according to their creative implementation, planning and realization.
"Orange's sustained commitment and the successful, professional implementation of its sponsorship were convincing, as were the resulting performance values in terms of brand awareness and image as well as customer acquisition and loyalty. Mobiliar impressed not only with the successful integration of the brand into the film project and its use in the context of market communication, but also with the wonderful self-irony expressed by this insurance company's sponsorship of a 'rascal film'," said jury member Christine Angenendt.
Last year's outstanding sponsoring projects were honored with the 14th International Sponsoring Award on January 16, 2007 by the FASPO sponsoring association in Hamburg. A jury of experts from business and science evaluated sponsoring concepts from Germany, Austria and Switzerland according to their creative implementation, planning and realization.
