Silverspot produces two TV commercials for Smartphoto
After winning a pitch, Silverspot was commissioned to produce TV commercials for Smartphoto, which will air starting Friday. A radio campaign, also developed by Silverspot, is running concurrently.
The client Smartphoto was so impressed by the concepts presented that two versions were realized - even though only one TV commercial was initially planned. Moreover, both versions performed very well in the pre-test, as Smartphoto Managing Director René Baumann emphasizes.
During the conception phase of the campaign, creative ideas were developed and measures for implementation in the areas of filming, post-production and music were worked out. For example, Silverspot produced a new smartphone jingle with music and a singer.
It was challenging to include a small child and a cat in the filming, as Remo Civatti, Managing Director of Silverspot, and Creative Director Nicolas Vonlanthen explain: "But we managed to integrate the unpredictable elements into our stories and thus underpin the authenticity of the commercials."
The commercials will be broadcast on Friday on channels such as Srf 1, Srf 2, Srf Info, 3plus, 5plus, TV24, Swiss 1, Nitro, Rtl, Vox, ProSieben, Puls 8, Sat.1 and Sixx.
