GEMI Index Shows Growth Surge in December
The Goldbach Electronic Media Index (GEMI), published on Thursday, once again shows strong growth in advertising spending on electronic media. The index is up sharply by 6 points.
The Goldbach Electronic Media Index (GEMI), published on Thursday, once again shows strong growth in advertising spending on electronic media. The index is up sharply by 6 points.
At the end of the year, advertising spending in electronic media saw another strong surge. While all media tracked showed growth of 2 index points, the GEMI climbed 6 points from 349 to 355. Once again, TV stood out as the growth driver with an increase of 7 points. The Internet also saw a marked increase in December, gaining 6 index points. The index for Adscreen advertising rose by 1 point to 233, while radio gained 2 points and ended the year at 252 points. Only teletext, which had still managed to gain ground in November, fell by 1 index point to 144.
GEMI's annual financial statement is as follows:
TV + 34 index points, Radio + 1, Adscreen + 59, Internet + 78, Teletext – 19, All electronic media + 32, All media + 14
The GEMI is based on data published by Media Focus regarding advertising investments in Switzerland and on the WEMF's AIS advertising expenditure statistics for Adscreen, with an index of 100 in December 2004.
At the end of the year, advertising spending in electronic media saw another strong surge. While all media tracked showed growth of 2 index points, the GEMI climbed 6 points from 349 to 355. Once again, TV stood out as the growth driver with an increase of 7 points. The Internet also saw a marked increase in December, gaining 6 index points. The index for Adscreen advertising rose by 1 point to 233, while radio gained 2 points and ended the year at 252 points. Only teletext, which had still managed to gain ground in November, fell by 1 index point to 144.
GEMI's annual financial statement is as follows:
TV + 34 index points, Radio + 1, Adscreen + 59, Internet + 78, Teletext – 19, All electronic media + 32, All media + 14
The GEMI is based on data published by Media Focus regarding advertising investments in Switzerland and on the WEMF's AIS advertising expenditure statistics for Adscreen, with an index of 100 in December 2004.
