Doubts PATCHD: Gaming without fat fingers
With the new Zweifel PATCHD, Zweifel—in collaboration with Jung von Matt LIMMAT—is introducing an innovative solution for gamers
Now on the market: a limited-edition tracksuit that guarantees grease-free fingers and clean controllers while snacking.
Snacks and gaming belong together - but greasy fingers on expensive equipment are a problem for many gamers. Zweifel PATCHD offers a remedy here. The tracksuit, consisting of unisex trousers and a hoodie, has removable, grease-absorbing patches on the forearms and thighs to ensure that gaming and snacking, or snacking for short, can go hand in hand. Snockenis possible without any problems. The integrated snack pocket in the hoodie also keeps your favorite snacks close at hand.
"Many gamers are familiar with the problem of greasy fingers. Zweifel PATCHD offers a smart and stylish solution," explains Anja Mosimann, Brand Communication Manager at Zweifel. Made from sustainable cotton, the suit comes with replacement patches and a practical washing bag for easy cleaning.
Zweifel PATCHD was presented for the first time on October 5, 2024 at Pop Con in Zurich. The limited-edition sets are now available in the Zweifel webshop, accompanied by a social media campaign with creator content on Twitch, TikTok and Instagram. "With a specially developed product, we can address the target group directly and solve their pain points," emphasizes Dominique Magnusson, Creative Director at Jung von Matt.
Customer: Doubts. Agencies: Jung von Matt Limmat. External partners:inside: blish, VCR, VisualEyes Artists, TINGS, N3RDS agency
