M&C Saatchi: First promotional campaign realized for Valais wine association
Der Walliser Weinfachverband «Interprofession de la Vigne et du Vin du Valais» konzipiert die Kommunikationsplattform der Walliser Weine dieses Jahr neu. M&C Saatchi hat anfangs 2010 die Wettbewerbspräsentation gewonnen und wird den Verband bei der umfassenden Neugestaltung begleiten.
The redesign includes institutional and product communication (print, TV and radio) as well as promotion, web presence, POS advertising and editorial.
The institutional campaign and the new website will be launched at the beginning of summer. The first "Open cellar doors" promotion has been on billboards in Switzerland since last week. According to the press release, it is a mix of promotional communication and teasing. Without revealing the concept of the new campaign, anyone with character is invited to prove it at the Open Cellar Doors in Valais. They can discover on the spot who is behind the white silhouettes on the posters and advertisements.
Posters, press advertisements, flyers, magazine inserts and iPhone banners are used for the "Open Cellar Doors" promotional campaign.
Responsible at Interprofession de la Vigne et du Vin du Valais: Pierre Devanthéry (Project Management Director), Ghislaine Crittin, Sheila Willner, Reem Pesse (Management Assistants), Bertrand Baeriswyl (Project Manager). Responsible at M&C Saatchi: Pierre-André Bonjour (Managing Director), Olivier Girard (CD), Julien de Preux (AD), François-Louis Noël (Strategic Planning), Evelyne Cerruti, Myriam Jung (Graphics), Aurélien Puthod (Project Manager).
The institutional campaign and the new website will be launched at the beginning of summer. The first "Open cellar doors" promotion has been on billboards in Switzerland since last week. According to the press release, it is a mix of promotional communication and teasing. Without revealing the concept of the new campaign, anyone with character is invited to prove it at the Open Cellar Doors in Valais. They can discover on the spot who is behind the white silhouettes on the posters and advertisements.
Posters, press advertisements, flyers, magazine inserts and iPhone banners are used for the "Open Cellar Doors" promotional campaign.
Responsible at Interprofession de la Vigne et du Vin du Valais: Pierre Devanthéry (Project Management Director), Ghislaine Crittin, Sheila Willner, Reem Pesse (Management Assistants), Bertrand Baeriswyl (Project Manager). Responsible at M&C Saatchi: Pierre-André Bonjour (Managing Director), Olivier Girard (CD), Julien de Preux (AD), François-Louis Noël (Strategic Planning), Evelyne Cerruti, Myriam Jung (Graphics), Aurélien Puthod (Project Manager).
