Scholz & Friends Zurich for Salt: Almost too good
Salt Home offers the fastest and most powerful internet in Switzerland. The new campaign by Scholz & Friends Zurich shows how Salt customers benefit from this—and they’re not the only ones.
According to Ookla Speedtest and nPerf-Test, Salt Home offers the fastest and most powerful technology on the market. So much performance fits perfectly with the "Almost too good" campaign platform developed by Scholz & Friends. With typical Salt humor, the current campaign shows that not only Salt customers benefit from this quality - but even their neighbors.
At Salt, good products always come with a good price. The orchestrated campaign not only advertises Salt Home, which includes a TV package as well as the fastest Internet, but also the current offer for the subscription. Including welcome credit.
Since September 23, the campaign can be seen throughout Switzerland on TV, OOH, DOOH, online, at the POS and in print advertisements.
Responsible at Salt: Christoph Schwarz (Head of Brand Management & Marketing Communications), Nadina Vollenweider (Marketing & Communication Specialist), Fabiola de Luca (Junior Social Media & Communication Specialist), Valentino Zampino (National Head of Salt Home Sales), William Macmillan (Senior Product Manager) Responsible at Scholz & Friends Zurich Zara Velchev, Franziska Stäger, Barbara Hartmann, Christian Vosshagen (creation), Ramon Zahnd, Paula Strittmatter (consulting), Susi Miller (strategy), Monja Mangieri (desktop publishing), Mathias Rösch (overall responsibility) Production: Markenfilm Switzerland - Florian Studer DirectorKim Jacobsen AudioJingle Jungle PhotoGatis Rozenfelds Media agency: Context.
