Well-deserved flowers for Walker
ADC With 5 out of 7 Gold Cubes and 3 out of 4 Special Awards, the Walker agency set a new standard for creativity at this year's ADC awards ceremony.
ADC With 5 out of 7 gold cubes and 3 out of 4 special prizes, the Walker agency set a new creative benchmark at this year's ADC awards ceremony. "It's happening here and now", Pius Walker must have thought and therefore certainly didn't consider it torture that he had to spend more time rolling the dice on stage on Sunday at the Kaufleuten than mugging in the hall. Walker's work for Fleurop in particular was judged "outstanding" by the jury at this year's ADC competition. "If the wedding day film had gone platinum, it would have been awarded by the jury," commented the ADC on the creative achievement of the "smallest agency in the world". Because this is not just advertising, but emotion that, cleverly conceived, touches the heart. The club also counts Fleurop's "Wedding Day" as one of the Swiss favorites at the international festivals and awarded the cinema spot gold. The Mother's Day campaign "Time to forgive her" also set standards for the jury. It won gold in the film and advertising categories. The fourth gold followed for the illustrations in the Fleurop annual report, the fifth for Walker's "It's not happening here, but now", the torture posters for Amnesty International. Mary Woodbridge was also rewarded with gold for her steep ascent into the high art of overall effect thanks to a rope team with Spillmann Felser Leo Burnett. The seventh gold went to the photographer from Wirz Werbung, who is fortunately insured by Der Mobiliar.
These ratings were also confirmed by a special jury. As part of the new opening strategy, the ADC invited the most renowned colleagues from the fields of strategy, media, direct and realization to an evaluation. These special cubes were awarded to Fleurop Mother's Day (Creative Strategy), Amnesty Posters (Creative Media), Mammoth Mary Woodbridge (Creative Campaigning) and Fleurop Mother's Day (Creative Production).
Under the patronage of sponsor Publicitas, an expert jury of five editors-in-chief also met again. They awarded the "Press Prize" to Ruf Lanz's print campaign for Hyundai. In the "Agency of the Year" category sponsored by Cinecom, Publicis was recognized as the agency with the most dice points. 175 entries made it onto the shortlist. Of these, 49 were awarded bronze, 9 silver and 7 gold. Walker Werbung emerged from the competition as the most successful agency with 5 gold, one silver and 3 bronze. SFLB came second and Wirz was the third best agency.
The winners in the silver category are: "Zahnreihe" for Suva by Ruf Lanz, "Pommes frites" for Hakle by SFLB and "Holzklötze" for Pastorini by Publicis. Silver Outdoor Advertising was awarded for: "Holzklötze" by Publicis and "MS Unterbrechung der Nervenbahnen" by Advico Young & Rubicam. Silver Film went to "10 Köpfe" for Schauspielhaus Zurich by Publicis. Silver Direct Advertising went to "Starbewerbungen" for Energy Zurich (Ruf Lanz) and "Ente Waschprogramm" for M-Electronics by Euro RSCG. Silver Design was also awarded to the Fleurop annual report by Walker.
The public thinks like the ADC Publisuisse also had an "audience jury" working in the run-up to the award ceremony as part of the 1st ADC Prediction on January 15 at Kaufleuten. This was to examine all submitted works for their suitability for the shortlist or precious metal. One point was awarded for a later correct shortlist tip, 2 points for bronze, 3 points for silver and 5 points for gold. According to the ADC jury, a total of 32 points would have been possible.
ADC President Jean Etienne Aebi came closest to this result with 24 points. Monika Luck from Schweizer Werbung and Barbara Häni, Head of Marketing at SBB in Bern, and Fabienne Brunner from the SFLB agency also correctly predicted the award-winning work with 24 points. Christoph Benz from Jingle Jungle scored 23 points. A total of 146 people completed the prediction list. Barbara Häni has now won the wellness weekend at the Bellevue in Gstaad, sponsored by Publisuisse, following a draw.
Andreas Panzeri
These ratings were also confirmed by a special jury. As part of the new opening strategy, the ADC invited the most renowned colleagues from the fields of strategy, media, direct and realization to an evaluation. These special cubes were awarded to Fleurop Mother's Day (Creative Strategy), Amnesty Posters (Creative Media), Mammoth Mary Woodbridge (Creative Campaigning) and Fleurop Mother's Day (Creative Production).
Under the patronage of sponsor Publicitas, an expert jury of five editors-in-chief also met again. They awarded the "Press Prize" to Ruf Lanz's print campaign for Hyundai. In the "Agency of the Year" category sponsored by Cinecom, Publicis was recognized as the agency with the most dice points. 175 entries made it onto the shortlist. Of these, 49 were awarded bronze, 9 silver and 7 gold. Walker Werbung emerged from the competition as the most successful agency with 5 gold, one silver and 3 bronze. SFLB came second and Wirz was the third best agency.
The winners in the silver category are: "Zahnreihe" for Suva by Ruf Lanz, "Pommes frites" for Hakle by SFLB and "Holzklötze" for Pastorini by Publicis. Silver Outdoor Advertising was awarded for: "Holzklötze" by Publicis and "MS Unterbrechung der Nervenbahnen" by Advico Young & Rubicam. Silver Film went to "10 Köpfe" for Schauspielhaus Zurich by Publicis. Silver Direct Advertising went to "Starbewerbungen" for Energy Zurich (Ruf Lanz) and "Ente Waschprogramm" for M-Electronics by Euro RSCG. Silver Design was also awarded to the Fleurop annual report by Walker.
The public thinks like the ADC Publisuisse also had an "audience jury" working in the run-up to the award ceremony as part of the 1st ADC Prediction on January 15 at Kaufleuten. This was to examine all submitted works for their suitability for the shortlist or precious metal. One point was awarded for a later correct shortlist tip, 2 points for bronze, 3 points for silver and 5 points for gold. According to the ADC jury, a total of 32 points would have been possible.
ADC President Jean Etienne Aebi came closest to this result with 24 points. Monika Luck from Schweizer Werbung and Barbara Häni, Head of Marketing at SBB in Bern, and Fabienne Brunner from the SFLB agency also correctly predicted the award-winning work with 24 points. Christoph Benz from Jingle Jungle scored 23 points. A total of 146 people completed the prediction list. Barbara Häni has now won the wellness weekend at the Bellevue in Gstaad, sponsored by Publisuisse, following a draw.
Andreas Panzeri
