The toughest jury in the world

Cannes Last week, the members of the Swiss ADC met to determine the best ideas of the past year. But as strict as our ADC judging is, it is always an open question as to how far the precious metal won in Switzerland can also attract attention at the world championship in Cannes. The jury there is known to be the most critical in the world. Matter & Gretener used this insight to promote Publimedia's latest "Best of Press". This book brings together all the advertisements that won a Lion in Cannes last year. The idea behind the subject: after the judging, only the "Best of Press" is left on the table and a pile of yearbooks from various national and international creative competitions on the floor - the fate of all works that did not attract enough attention, which are eliminated in this way according to the old ADC custom. (pan)