Swiss Marketing Day 07 on the topic of "Customer Insight
On March 13, 2007, the Swiss Marketing Day 07 will take place in Lucerne on the topic of "Customer Insight: Knowing what customers really want".
On March 13, 2007, the Swiss Marketing Day 07 will take place in Lucerne on the topic of "Customer Insight: Knowing what customers really want".
In order to understand people and their purchasing behavior, marketing and advertising define them as customers, package them into target groups and analyze them as objects of market research. Despite - or perhaps because of - this, the question remains: are traditional market and motivational research sufficient to understand the complex consumer in an even more complex market environment?
Marketing Day 07 shows how and what customer insight contributes to business success in concrete terms. For example, using concrete practical cases that illustrate the latest findings of brain research in relation to the true motives for buying. The aim is to present innovative strategies in product and communication development that show how to be successful even in saturated markets. Program and registration:
In order to understand people and their purchasing behavior, marketing and advertising define them as customers, package them into target groups and analyze them as objects of market research. Despite - or perhaps because of - this, the question remains: are traditional market and motivational research sufficient to understand the complex consumer in an even more complex market environment?
Marketing Day 07 shows how and what customer insight contributes to business success in concrete terms. For example, using concrete practical cases that illustrate the latest findings of brain research in relation to the true motives for buying. The aim is to present innovative strategies in product and communication development that show how to be successful even in saturated markets. Program and registration:
