Yellow updates the "Doetsch Grether" brand
The healthcare company Doetsch Grether is celebrating its 125th anniversary this year. As part of its strategic development, the company has placed a strong emphasis on its corporate identity. To ensure that this is reflected in its branding, Yellow was commissioned to revamp the brand identity.
The Basel-based healthcare company Doetsch Grether is celebrating its 125th anniversary this year. As part of its strategic development, the company's identity has also been updated to include its purpose, vision and values. At its core is a sharpened self-image that emphasizes the daily commitment to customer orientation and health promotion. Under the motto "Simply experience health", Doetsch Grether is thus underlining its position in the Swiss market for high-quality health products.
Doetsch Grether commissioned the Yellow agency to adapt the brand identity to the updated corporate identity. The brand specialists took care to combine the company's long-standing tradition with forward-looking elements.
The new image encompasses all visual aspects of the brand, from the umbrella brand to the color scheme and imagery. Yellow has set out the guidelines for the application of the new brand identity in a comprehensive corporate design manual. This now serves internally and externally as a binding basis for all future brand applications and communication measures at Doetsch Grether.
Responsible at Doetsch Grether: Uriel Frank (Head of Marketing). Responsible agency: Yellow.
