Galaxus Mobile: Everyone can be a family

Galaxus Mobile's current campaign for its cell phone subscription with the Family and Friends savings option has been on display since Monday. The campaign is intended to convey the message that at Galaxus Mobile you don't need to be related by blood to be a family. And the best way to save at Galaxus Mobile is as a family. Because no matter who joins a Galaxus Mobile family, the price of CHF 19 per month is reduced by one franc for each additional member, down to CHF 15 per month. This is exactly what the campaign calculates strikingly for the number of people shown.

The people in the subjects come from different milieus, but always from real life - from K-pop dancers to boxers or a quintet to a camping troupe. In this wave, the design elements were given a further polish to bring Galaxus Mobile even closer to the parent brand in terms of visual perception.

The current subjects can be seen on posters, in DOOH and in various online formats in German-speaking and French-speaking Switzerland until October 20, 2024.

Responsible at Galaxus: Martin Walthert (Chief Marketing Officer), Flurin Spring (Creative Director), Jill Wanner (Leader Brand Communications), Julia Dürr (Project Management, Senior Brand Communications Manager), Amber Roth, Julian Stauffer, Luisa Silvestri (Art Direction, Graphic Design, Digital Implementation), Manuela Rüegg (Production), Christian Walker (Photography and Film), Valentina Sporge-Werndli (Grading), Carolina Ferreira Fernandes (Runner). External partners: Amanda Brooks (styling & make up), Michele di Fede (photo & camera assistance), Bilderbub; Christian Spirig (image editing).