Vitamin 2 makes Filona cream cheese fly
At the end of August, Filona cream cheese left the refrigerated aisle for a hot-air balloon ride over the Swiss Alps in the Filona hot-air balloon. Together with TV host and food blogger Zoe Torinesi, Züger Frischkäse and Vitamin 2 created a recipe under unusual circumstances.
The hot-air balloon with Filona branding belongs to Stefan Zeberli, who has been flying hot-air balloons professionally for 20 years. He was joined on the christening flight by presenter, cookbook author and food blogger Zoe Torinesi, who has repeatedly created delicious recipes with products from Züger Frischkäse in recent years.
The output is a somewhat different recipe video that pays tribute to the USP "Swissness" and presents Filona cream cheese in a unique setting. As a side effect, the competition, a balloon trip for two people in a Filona balloon, is promoted.
Exclusive aperitif at 2,000 meters above sea level
Torinesi prepared an aperitif platter with Filona cream cheese for the christening flight, which is no easy feat in these conditions. The result was enjoyed directly in the balloon, at an altitude of 2,000 meters, with a breathtaking view of the Swiss Alps. The collaboration with Zoe Torinesi ensures reach, inspiration and authenticity.
Even more attention for Filona
Mozzarella made from Swiss milk has established itself: 80 percent of the mozzarella consumed in Switzerland is made from Swiss milk. The situation is different for cream cheese: The majority still comes from abroad. Filona cream cheese was launched on the market in fall 2020. In April 2023, Züger Frischkäse, together with Vitamin 2, successfully relaunched the three Filona products under the Züger Frischkäse AG brand after a gentle rebranding. Without changing the recipe, but with expanded sales and marketing measures throughout Switzerland.
The products are available throughout Switzerland at Coop, Spar and Volg. In terms of price, Filona is positioned more favorably than its market-leading competitors from abroad and at the same time aims to score points with regionality, Swiss quality and short transport routes.
Responsible at Züger Frischkäse: Bettina Signer (Head of Marketing). Concept & realization: Zoe Torinesi (moderation & recipe), Nina Bauer, Vitamin 2 (consulting and concept), Fabio Martin, Zoomer Agency (film / editing), Bodo Rüedi (image), Nico Kargel (drone shots), Yolanda Pantli (PR), Loris Jakob, Maocial (influencer booking).
