Be loved promotes gays

What is quite normal in other Western countries will soon be the same in Switzerland. The Zurich advertising agency Be loved has consistently focused on homosexuals since its foundation. As Oliver Eschler told the Tages Anzeiger newspaper, there is no gay-specific marketing in Switzerland. His agency aims to change that. Because gays are good consumers and often so-called dinks, "double income no kids", who have enough money for pleasure on the side. Until his agency was founded, the market had not been tapped by anyone and even now it still lies dormant. Many companies still don't dare to approach homosexuals directly because they are afraid of losing market share with heterosexuals.