Kind regards looking for power for Ewz and EKZ
The current employer branding campaign by Freundliche Grüsse for Ewz and EKZ is aimed at career changers. At the heart of the concept is the idea that nothing works in the city and the canton without electrical grid technicians—and that switching careers is simple and straightforward. So anyone who joins the team helps power the entire canton of Zurich.
The two electricity companies Ewz and EKZ have entered into a cooperation for the current lateral entry campaign. Under the motto "Join Team Power", they are looking for potential career changers from other related trades who would like to do an apprenticeship at one of the two companies for a full salary.
Grid electricians ensure that Zurich is supplied with electricity. The Freundliche Grüsse campaign dramatizes this aspect directly in the advertising material. As smartphones are ubiquitous today, the video ad begins with an empty battery being recharged by a grid electrician. The slogan "Join Team Power" is aimed specifically at professionals who might be interested in a career change as a grid electrician. And the basic idea of the campaign makes it clear how important the work of grid electricians is for the entire canton.
The campaign uses video ads to quickly bring the professional world of network electricians to life, as well as real network electricians from EKZ and Ewz. It has a clear mobile and social-first approach and leads to the landing page Teampower.chwhere interested parties can register for the information event or send a quick application directly to Recruiting.
Responsible at Ewz / EKZ: Sonja Auf der Maur (Head of Talent Acquisition & Employer Branding EKZ), Eliza Garbacik (Marketing Manager EKZ), Sophia Siegenthaler (Media Spokesperson EKZ), Thöme Jeiziner (Media Spokesperson Ewz), Hadrien Jean-Richard (Head of Storytelling & Services), Julia Weber (Social Media Specialist Ewz), Nora Baltermia (HR Specialist Ewz). Responsible at Friendly regards: Laura Leuenberger, Seraina Meier (art direction), Julian Riegel, David Elmiger, Kevin Zysset (text/concept), Damian del Fabbro, Sandro Matter (consulting), Pascal Pfohl (film production), Fabian Biedermann, Samuel Textor, Pascal Deville (overall responsibility), Roli Deluxe (3D, motion), Attackera (media).
