Advertising space on Google declines sharply

According to the January figures from Angelin yourposition's Swiss Adex, the number of advertising spaces booked with the online giant fell sharply. In December, Google Switzerland was still showing around 39 text ads per search query.

According to the January figures from Angelin yourposition's Swiss Adex, the number of advertising spaces booked with the online giant fell sharply. In December, Google Switzerland was still showing around 39 text ads per search query. In January, this figure fell to an average of 34 booked advertising spaces, according to the Angelink press release. This is mainly due to industries that were heavily present during and before the Christmas period. The biggest overall decline was recorded in the telecommunications sector, where only 19 companies were present in January. Overall, the decline is almost exclusively attributable to foreign companies. Swiss companies, on the other hand, maintained their Google presence compared to December - figures that certainly don't make Google happy and probably not the former YouTube owners either. After all, the three founders own Google shares worth a total of 735 million dollars, as reported by the New York Times.

More articles on the topic