Idea house with stringent design for bank-now
With Bank-now, Credit Suisse is launching a new consumer finance bank. The German creative agency, which specializes in value-driven brand design, not only created the name but also the new bank’s entire brand identity.
With Bank-now, Credit Suisse is launching a new consumer finance bank. Ideenhaus from Germany, which specializes in value-oriented brand design, created not only the name but the entire appearance of the new bank. Bank-now brings together Credit Suisse's two business areas, credit and leasing. The goal of the independent, product family-capable brand was international comprehensibility and maximum differentiation from the competition, according to the company. Credit Suisse is satisfied with the work of the Ideenhaus: "The Ideenhaus has shown us that creativity is very much capable of moving very closely along strategic lines. We find ourselves and the services of our brand there."
