Study: Search marketing is the trend
A new study by Double Click identifies search engines as the advertising market of the future. In order not to lose out internationally, a study advises combining search engine marketing and optimization.
A new study by Double Click identifies search engines as the advertising market of the future. In order not to lose out internationally, a study advises combining search engine marketing and optimization.
Search engine marketing is the fastest growing area of the European online advertising market. Last year, for the first time, more money was invested in search engine marketing than in traditional online ads, according to "The European Search Engine Marketing Landscape" by Double Click. In order to be successful in Europe, the study recommends that marketers take greater account of the differences between countries. Search engine optimization techniques are still not widely used in Europe. Like American marketers, European marketers need to develop a long-term strategy that takes into account both paid search and better findability.
Search engine marketing is the fastest growing area of the European online advertising market. Last year, for the first time, more money was invested in search engine marketing than in traditional online ads, according to "The European Search Engine Marketing Landscape" by Double Click. In order to be successful in Europe, the study recommends that marketers take greater account of the differences between countries. Search engine optimization techniques are still not widely used in Europe. Like American marketers, European marketers need to develop a long-term strategy that takes into account both paid search and better findability.
