Reinhold loses Graubünden Ferien
The Zurich-based agency Reinhold has lost its client Graubünden Ferien—and is bidding farewell with a full-page ad.
The Zurich agency Reinhold has lost its client Graubünden Ferien - and says goodbye with a full-page ad. Gaudenz Thoma, the new CEO of the tourism organization, had made the decision to part ways after only five days in office. Reinhold's office was informed of this by letter, which its boss Reinhold Weber commented on in a communiqué as follows: "As if there were still no telephone in Chur". In his communiqué, Weber reviews the good times with Graubünden Ferien and recalls the first advertisement for the customer, which was placed in 1988. At that time, together with the then head of Graubünden, Marco Hartmann, a completely new era in tourism advertising had been ushered in: "Solid content, researched stories, free of any tourism cliché, presented double-sided and very editorially and always with a good pinch of humor," according to the statement. This new approach has caused a great stir and enormous response in titles such as Spiegel, Weltwoche, Tages-Anzeiger and NZZ. Dozens of letters referring to these genuine Graubünden advertising stories have testified to this.
In his communiqué
Weber also responds immediately to the question of what the agency will do now without the Graubünden client: "I've experienced several Graubünden bosses, cooked up hundreds of ads, films, radio spots, events, PR campaigns, VKF exercises, direct mails, giveaways and whatnot with quite a few excellent people, also worked for Switzerland Tourism for three years and was allowed to pick up countless medals in the process - hopefully our agency won't be without a tourism client for too long," Weber is quoted as saying, "and since we've just won a big sweet drink account, the loss of fees doesn't hurt us too much either." To the decision of the new CEO Gaudenz Thoma the agency Reinhold gives on Monday in its own way answer: with a full-page advertisement in the first bundle of the Graubünden edition of the Südostschweiz. It shows Thoma's letter in full. Underneath, Reinhold Weber thanks and says goodbye with the following words:
"Thank you for letting me meet you by mail on your fifth day of work after 20 years working for Graubünden. Although this pill tastes bitter, we nevertheless wish you every success with this new style of advertising. We wish all the best to all the people of Graubünden. Thank you, it was really fun with you!"
In his communiqué
Weber also responds immediately to the question of what the agency will do now without the Graubünden client: "I've experienced several Graubünden bosses, cooked up hundreds of ads, films, radio spots, events, PR campaigns, VKF exercises, direct mails, giveaways and whatnot with quite a few excellent people, also worked for Switzerland Tourism for three years and was allowed to pick up countless medals in the process - hopefully our agency won't be without a tourism client for too long," Weber is quoted as saying, "and since we've just won a big sweet drink account, the loss of fees doesn't hurt us too much either." To the decision of the new CEO Gaudenz Thoma the agency Reinhold gives on Monday in its own way answer: with a full-page advertisement in the first bundle of the Graubünden edition of the Südostschweiz. It shows Thoma's letter in full. Underneath, Reinhold Weber thanks and says goodbye with the following words:
"Thank you for letting me meet you by mail on your fifth day of work after 20 years working for Graubünden. Although this pill tastes bitter, we nevertheless wish you every success with this new style of advertising. We wish all the best to all the people of Graubünden. Thank you, it was really fun with you!"
